If you’re one of those people who thinks that mobile apps are mostly for passing the time playing games while you’re waiting in a dentist’s office or an airline terminal, think again. According to the latest Distimo report, even if you’re not associated with a tech or entertainment company, developing a mobile app for your business can go a long way to enhancing your brand recognition in the marketplace.
The numbers don’t lie. Ninety-one of the top 100 global brands have at least one mobile app in the app stores. These companies realize that mobile apps help them reach customers in ways other media fall short. This is especially true of companies in media, business services, and the automotive industry, presumably because such entities not only improve their brand recognition through the use of mobile apps, but they also use their apps to distribute content.
As companies begin to appreciate the impact of mobile applications on their brands, the trend has been catching on like wildfire. In the spring of 2010, only half of the major brands had a presence in the app stores, whereas now nearly all of them are in the game. Just as importantly, these major brands also realize that as brand-enhancing tools, the smart move isn’t to charge consumers for their apps, but rather to give them away – “freemium” marketing is powerful.
Having more than one mobile app goes even further to promote the brand. Publishers like Disney and Sony top the charts with twenty-four mobile apps each, but even the remaining companies on Distimo’s list still average out at about fifteen mobile apps each. The lesson here? The more the merrier.
Not everyone can be the CEO of a major corporation, but whether you’re running a tech company, a health club, a restaurant, a law firm, or a church, having a mobile app is great for business. And if you don’t have one yet, we’re here to help.