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London Turkish Radio (LTR) is a Turkish radio station broadcasting to London specialising in music, news, and politics. The radio station was launched in 1990 and was called the Turkish Radio, broadcasting to the Turkish and Turkish speaking Communities for the first time under the name of Turkish Radio, for only one hour per day between the hours of 12 midnight to 1 am. Because the response to the small broadcast was so successful, a license to broadcast 24 hours a day was granted. The name of the radio station changed in 1994 to London Turkish Radio (LTR), and has since grown in popularity, and is the only fully licensed radio station broadcasting in Turkish for a full 24hr period outside Turkey and Northern Cyprus. London Turkish Radio has through its online live Internet service, attracted popularity throughout the world, from the USA to Europe, and Asia, and as far as Australia and Japan.